New Standards for Advertising Cosmetics in China

Following is the new publish from Shanghai Advertising Supervision and Administration.

Due to the revision of the “Regulations on Cosmetics Hygiene Supervision”, the original cosmetics advertising publication standards are adjusted according to the Cosmetics Supervision and Administration Regulations.

1. The content of cosmetics advertisements must be true, healthy, scientific, and accurate, and must not deceive or mislead consumers in any form.

2. According to the “Cosmetics Supervision and Administration Regulations (CSAR)”: cosmetics are divided into special cosmetics and general cosmetics. The state implements registration management for special cosmetics and filing (Notification) management for general cosmetics. Cosmetics used for hair coloring, perming, freckle whitening, sun protection, anti-hair loss, and cosmetics that claim new effects are special cosmetics. Cosmetics other than special cosmetics are general cosmetics. Special cosmetics can only be produced and imported after they have been registered by the National Medical Products Administration (NMPA). 

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