Tmall lowered the threshold for opening a store, Beauty Store enter a “trial period”

Tmall set “trial operation period” to simplify the review steps of opening a store. 

April 19, For the first time,  Tmall lowered the threshold for opening stores and will pilot the Trial operation period. In the future, for merchants who apply to open a store on Tmall, the qualification review will be simplified. After passing the 7-month trial operation capability assessment, the trial store will be upgraded to an official Tmall store automatically. This is a major change in the rules for merchants to open stores since Tmall was founded in 2009.

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